Proximity is the use of individual elements to form an image as a whole. In this example, creative director Peter Moore uses three distinctive stripes placed close together, creating a mountain shape. This conveys the challenges and obstacles athletes face, speaking to the brand values. More specifically, the proximity of these stripes provide a sense of movement and direction. The hierarchy within it communicates the concept of overcoming challenges, which is what helps to define the purpose of their sportswear and products.