In this example, designed by Marva Warnock, closure is used to create the shape of an “A”. Although the “A” does not technically have a complete outline, our brains are still able to see the letter nonetheless. It was designed this way to reflect the old logo in subtle ways. By doing so, they are able to build on the company from the beginning, creating a lasting and trustworthy impression.
Proximity is the use of individual elements to form an image as a whole. In this example, creative director Peter Moore uses three distinctive stripes placed close together, creating a mountain shape. This conveys the challenges and obstacles athletes face, speaking to the brand values. More specifically, the proximity of these stripes provide a sense of movement and direction. The hierarchy within it communicates the concept of overcoming challenges, which is what helps to define the purpose of their sportswear and products.
Kaushik Shivanagere designed this poster using the figure / background technique. It entails what the event will be about using multistability, in which the viewer sees two images. In this case, three bottles of wine are used to form the shape of a fork. It is simple, draws attention to the poster, and clearly communicates the intent of the poster.
Jessica Walsh is my favourite art director, not only because her colour palettes are so vibrant, but because she touches on social issues. Texture is also subtly used in this work to convey fine dining at home (lace, she is wearing a casual, soft velvet shirt). This is amusing and challenges the stereotype that men cannot cook exquisite meals for their family on a regular basis. Collectively, this empowers the concept of equality, as men are commonly perceived as breadwinners and atrocious cooks.
Lines are commonly viewed as 2 dimensional components of a drawing. However, Paula Scher uses beautiful and intricate lines in this masterpiece shown above to create dimension. In other words, she demonstrates the use of lines to create form, bringing harmony to the piece as a whole and giving it a sense of direction as well.
VSA Partners manipulate size in this whiskey campaign to magnify the characteristics and flavours offered in the whisky line. These posters are eye-catching due to the peculiar compositions and usage of scale (particularly in the middle one). For example, the girls on the poster to the right are riding penny farthings with huge front wheels. It brings a sense of nostalgia and familiarity relative to refreshing moments and happiness we all once felt as a child.
Bob2412 (I assume this is a username on a social media platform) effectively communicates the feel of this book and cleverly incorporates the literal portrayal of the book title. “Void” is characterized by negative space, which is very telling of the book genre and the basic plot.
Animal Chauffeur, by Katrinka Szuhan, demonstrates the usage of two key colours to bring a cohesive element to the brand. In terms of branding, the consistent use of colour makes the company more recognizable, memorable, and trustworthy. It also brings contrast and communicates certain key words that bring value.