DSGN 142: Supergraphics Innovator – Paula Scher

Paula Scher is an American graphic designer, painter, and educator who works as the principal of Pentagram. She is an accomplished designer and has worked at Random House Publishing, CBS Records, and Koppel & Scher.

She’s done a lot of innovative work during her career and I think her work is a good resource to look to learn from and be inspired by. I think her maps are particularly interesting because they are so visually dynamic and unique. I think maps are often really boring and uninteresting to look at since they need so much information and have to be easily legible but her maps have a much more artistic take that makes the same information infinitely more engaging.

Despite the fact that her maps are so busy and that there is writing in every space— even in the spaces that appear to be all black— she uses colour and size to draw attention to the landmasses themselves and manages to create a balance amongst all the chaos.

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