Born in 1937, Wes Wilson was to grow up to be one of the most influential poster artists of all time.  After making a Vietnam protest poster in 1965, he was noticed by Chet Helms, a rock promoter and that’s when his story really starts. Wes created a style of typography and poster design influenced by art nouveau but with a bright, flashy, and hippie twist. his posters used strong complementary colors and blended hand-done type into the imagery. he made posters for bands including Jefferson Airplane, Grateful Dead, and the Beatles. his style was so revolutionary that he is now credited with starting the 60’s psychedelic rock poster movement and called the most well-known poster artist in the US. Wes was to live a long and prosperous life before passing on at the old age of 82 last January.

Helmut Krone (1925-1996) was an advertising director well known for his advertisements for Volkswagen. His work on the 1960 Volkswagen Beetle not only sold cars but also twisted the societal norms for advertising. The ads were fun, witty, black and white, and used ingenious copy paired with smart imagery to connect you with the company and show their lighthearted side, a stark comparison to their muscle car competitors. The ad campaign would win no.1 best campaign of all time in Advertising Ages “the century of advertising’ issue from 1999.