Helmut Krone (1925-1996) was an advertising director well known for his advertisements for Volkswagen. His work on the 1960 Volkswagen Beetle not only sold cars but also twisted the societal norms for advertising. The ads were fun, witty, black and white, and used ingenious copy paired with smart imagery to connect you with the company and show their lighthearted side, a stark comparison to their muscle car competitors. The ad campaign would win no.1 best campaign of all time in Advertising Ages “the century of advertising’ issue from 1999.