Seoul National University College of Fine Arts Graduation Catelogue
Chuigraf, 2018
Created by design company Chuigraf, this graduation catalogue clearly exhibits the use of repetition on its cover. When zoomed in more closely, you can see that this pattern is actually multiple small lines of staggering text. The words forming this pattern are actually the names of the 2018 graduates written in both Korean and English. Though usually executed with shapes, [artist] took another approach in this design, giving the pattern slight variations despite its repetitive nature, creating more visual interest as opposed to if the names were aligned in a more traditional format.
“Ordinary Work” Exhibition Poster
Kim Bo Huy, 2018
This poster, designed by Kim Bo Huy, features a blue man with a circle head in front of a bright red background with text. The contrast in colour stands out the most, but there is also a large contrast between the small text on the top and bottom of the poster compared to the bold blue text spelling out “Ordinary Work.” Together, all the elements of the poster guide the eye and gives a sense of hierarchy.
Deer Eagle Logo
Jenggot Merah, 2021
This logo plays with the idea of positive and negative space, where the designer manipulates the figure/ground of the logo. At first glance, the most prominent symbol is the deer in blue, but upon taking a closer look, the red detail below its antlers acts as the eye of an eagle that fills the white space. These two animals quite literally represent the name of the apparel brand, which creates an effective and memorable logo.
Thor Movie Poster
Olly Moss
This remade poster for the movie Thor employs the Gestalt principle of proximity. Various scenes from the movie are depicted within the multiple irregular shapes, which collectively make Thor’s famous hammer, Mjolnir. The colours and proximity of the shapes help us decipher the relation of these elements, allowing us to see the bigger picture.
