It’s done!! Well… mostly. Last week, we critiqued out logo ideas in small groups and it was decided that I should pursue the wordmark (namemark?) logo as my final. Admittedly, I was apprehensive. Like I said before, hand drawn type has never been a strength of mine, so I wasn’t sure if I could pull it off well enough. It was a struggle, but luckily I was able to ask the help of a freelancer friend of mine, and he helped me to incorporate the glasses without over thinking the shape. It’s not perfect (yet), but I think I’ve gotten it to a point where I’m starting to be happy with it! Hurray!

In terms of application, I’d love to animate the eyes so they appear to be blinking, winking, “smiling”, etc. I feel confident that I can give this logo even MORE personality!

I put a lot of work into revamping this dang logo, and after being fully prepared to give up and move on to a different one, I somehow managed to make something of it. It’s on it’s way, for sure! I’d give myself an 8.5/10!