After some peer review, we narrowed down our logo sketches to our three favourites, thanks to Judy! Overall, I agreed with the comments that were made and I was happy with the ones that Judy helped me to decide on, because I feel like they resonated well with the brand. Next, I brought the sketches into procreate and drew some slightly more refined versions. From those, we will pick one to carry on with and fully refine into the final version.

Now, I know we said that we’d only decided on three logos, but I couldn’t help including one more. There was a cat icon that I had drawn up, and for some reason I wasn’t able to part with it, so it made it’s way into the fray. Good luck, cat logo!

First, I refined one of my word-mark logos. Overall, I’m not super excited about this one and I think I’d much rather prefer an icon based logo. Typography has never been my strength, so I always feel awkward hand lettering things and I’m never entirely happy with how they look. Anyways, this one was inspired by my love of chunky sans serif typefaces, but with an added flair of “Logan” in the glasses.

Second was the coffee mug icon, which is more in line with my tastes and personality. It’s simple, and I feel like I could have some fun playing with facial expressions! 

Next up is an illustrative logo inspired by my tattoos and love of tattoo culture. It’s something that I’m easily recognized by and known for, so it seemed like an obvious logo solution. As well, I can incorporate my line art quality that is very recognizable in my art style.

And finally, my cat logo that I couldn’t resist exploring! It’s a simple, cartoony depiction of a black cat, which is a symbol that has kind of become synonymous with myself. I like taking a typically dark, “taboo” figure and turning it into something approachable and cute.

Overall, I think I did some diverse exploration and I’m happy with my mix of concepts! I’d give myself an 8/10!