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Gestalt Theory

Artist Unknown

Proximity

This work is an example of proximity where groups of closely related elements can form images. This example is made from a collection of shapes close together to form an image of a feminine figure looking downward at a moon.

BIKER by Jason Munn

Continuation

The law of continuation asserts that the human eye follows lines, curves, or a sequence of shapes in order to determine a relationship between design elements.

Continuation is applied in this poster with lines that connect to larger shapes and form an image. Here we can see that the lines and shapes connect to form the shape of a bicycle wheel, while what would normally be a valve attached to the wheel is in the shape of a person cycling.

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