By: Matthew Funk
Born in New York in 1925, Helmut was a leader in the revolution of modern advertising. Named the number 1 campaign by the Advertising issue, Helmut was widely recognized as a master of his craft. Helmut spent most of his career working for the Doyle Dale Bernbach agency. While he worked there, he made incredibly unique and new advertisements that were unlike anything seen before. In a quote from Krone, he says, ” I’ve spent my whole life-fighting logos. Logos say I am an ad. Turn the page. I don’t just leave out the logo. I give something better. I try to make the page so clean and effective, you can’t stick a logo on it.” This quote summarizes the concepts and ideas that went into Krone’s revolutionary work. Krone did not want to make just an advertisement, and it would almost appear that he didn’t. It seemed that Krone rather wanted to make an idea, an idea that would stick with the viewer. Hardly ever using logos, Krone let the products do the talking, he made intelligent work and thus most of the genius of his technique what he left out rather than what he put out. The balance of adding and subtracting is something that no doubt, solidified Krone as one of the all-time greats.
Work Cited.
Helmut Krone. ADC. (n.d.). Retrieved February 3, 2022, from http://adcglobal.org/hall-of-fame/helmut-krone/.
Wikimedia Foundation. (n.d.). Helmut Krone. Wikipedia. Retrieved February 3, 2022, from https://en.wikipedia.org/wiki/Helmut_Krone.