Wolfgang Weingart

By: Matthew Funk

Photo of Wolfgang Weingart

Born in 1941 in Salem Valley, Germany, Weingart was the leading individual in creating the “New Wave” Movement and his work is classified as Swiss typography. Weingart spend most of his childhood in Germany where he grew up and eventually went on to attend the Merz Academy in Stuttgart. He would go on to study design there for two years until his departure to do other things. Those things would include meeting Karl-August Hanke who would go on to be his mentor for a couple of years in Switzerland, Where Weinhart further developed his style and continued to learn. Throughout Weingart’s life, he has taught many students and his typographic influence is still heavily seen in modern-day design. Travelling the world to teach meant that there was nowhere in the world that didn’t see the influence of his teaching and design. He has written books about his typographic style and experience and has gone on to win numerous awards for his outstanding influence in the post-modern world.

Pattern Design for Poster and Wrapping Paper.
New Wave Design “Das Schweizer Plakat” (1984)
New Wave Design “Kunsthalle Basel Kunstkredit 76-77” (1977)
New Wave Design “The Swiss Poster, Birkhäuser Publishers Basel” (1983)

Work Cited.

Wikimedia Foundation. (2022, March 10). Wolfgang Weingart. Wikipedia. Retrieved March 11, 2022, from https://en.wikipedia.org/wiki/Wolfgang_Weingart.

Wolfgang Weingart: Biography, designs and facts. Famous Graphic Designers. (n.d.). Retrieved March 11, 2022, from https://www.famousgraphicdesigners.org/wolfgang-weingart.

Paula Scher

By: Matthew Funk

Portrait of Paula Scher

Born in Washington D.C. in 1948, Paula Scher is one of the most influential designers of all time. Throughout her career, she has become a master of type and design as a whole and has been described as a “master conjurer of the instantly familiar”. Earning a bachelor of arts at the Tyler School of Art, her career quickly took off after that. Earning herself hundreds of awards for numerous achievements, Paula solidified herself into the Art Directors Club Hall of Fame in 1998. Some brand work that Paula is known for is Adobe, Microsoft, Coca-Cola, Disney and many more. She has been displayed all over the world, in locations like the MOMA alongside other great artists. She combines type with shape and colour to make one-of-a-kind designs for brands and other clients. She did much of her work in and for new york, with a large portion combining the culture and feeling of new yorks urban scene into her work.

New York Map Design (1990s)
Public Theatre Posters (1994)
Him, Public Theatre Poster (1994)
The Public Theatre Poster (1995)

Work Cited.

Paula Scher. Pentagram. (n.d.). Retrieved March 6, 2022, from https://www.pentagram.com/about/paula-scher.

Wikimedia Foundation. (2022, January 11). Paula Scher. Wikipedia. Retrieved March 6, 2022, from https://en.wikipedia.org/wiki/Paula_Scher.