For this UX storyboard assignment, I had Amanda Chu as my user persona. In my group we generated 3 possible stories inspired by Global Goals 5, 11, and 12.

3 Text + Story Options

Our first scenario was inspired Global Goal 11: Sustainable Communities and Amanda’s hobby of gaming. We decided to use Amanda’s gaming as a negative effect. Staying home to game instead of going out is the reality of a lot of young people, which made this story relatable.

Our second scenario was inspired by Global Goal 12: Substantially Reduce Waste Generation and Amanda’s trait of getting overwhelmed by the state of the world. A very popular way the youth are doing their part to reduce their waste is shopping sustainable fashion, which is why we incorporated thrifting. We chose the decision making trigger to be Amanda watching a Netflix documentary because many young people are influenced by the media they watch.

Our third scenario was inspired by Global Goal 5: End Discrimination Against Women and Girls, and Amanda’s hobby of gaming. Some of us in our group mentioned they experienced sexism in the gaming community. It’s very likely that Amanda would have a similar encounter.

Chosen Emoji Story

As a group we collectively decided that story #2 was the one we would turn into a storyboard. We felt that this story was easy to follow, and it had a clear structure with the climax (watching the documentary ) and solution (Amanda starts thrifting). The solution is realistic, and the moments leading up to her decision are all moments we can relate to.

Storyboard

I began the story with Amanda scrolling on her phone in bed, something we all do, to establish a realistic setting. I decided a news article would make her feel sad, because the volume of news we have access to nowadays can be overwhelming. In the second frame Amanda distracts herself with Netflix, another realistic habit we relate to. The third frame I made the largest because it is the climax of the story. She is hit with emotion from the documentary which ultimately leads her into the decision to start shopping sustainably. The fourth frame focuses on the realization of her environmental impact. It was essential to include a moment where we see Amanda self evaluate and the way she processes a solution. The last frame shows Amanda happily thrifting and the benefit of her decision to quit supporting fast fashion.

The one tweak I made to the story from the sticky note version was to eliminate her doing groceries at a zero waste store in the last part. I wanted the story to focus solely on sustainable fashion to keep things clear.

I feel like I managed to make a realistic storyboard that smoothly integrates the global goals and also gives us a look into Amanda’s behaviours and traits that matches the given psychographics of her character.