My brand brainstorm (name, keywords, icons, style, and passions)
to kick off the first 100 logos.

The next step in the personal branding project was to sketch 200 logos. First, a brainstorm was done to get ideas that establish my brand.

I initially started with my name and played around with variations of the S, R, and SR together. I started with type in mind and got into more geometric and conceptual ideas. I then started to incorporate some of the symbols in my mood board (eg. nature, foxes and science).

First 100 logo exploration

I also looked for ideas in further online searches, logo lounge and also my stack of cards from previous idea grads! I found that later in the exercise, I was combining the ideas I had before.

For the second 100 ideas, I did another brainstorm and distillation of the main ideas so far, before I started the next round.

Start of second phase: redrew top ideas and a visual
library of icons brainstormed from keywords
Second 100 brainstorm

At the end of the exercise, I revisited a few ideas and passed my book over to Aiden, Sophie, and Rachel!

I would give myself an 8.5. I tried to build new ideas upon recurring themes and also tried to revisit the mood boards and brainstorming. One thing I would have liked to experiment more with is experimenting digitally on the iPad.