STEFF GEISSBUHLER (born in 1942), a Swiss visual designerd

Steff is a standard European artist in my stereotypes because I think the American artist focuses more on the form and shapes and Eastern artists like to develop more in the behind thoughts but the Europeans are in the middle, they always have both. Steff’s works usually have a behind meaning, and this meaning is very obvious to be seen but not like the Chinese pursuit of making the inner thoughts as high as possible. He likes to use his design to express his idea directly to make the people can easily understand what he is saying but not let them guess. This is very different from Chinese artists because as a Chinese one of our biggest pleasures is to hide the answer and let the audiences learn from the artwork by themselves.

On the other hand, Steff always makes great successes in visual design. Not like the Chinese people would like to abandon the form and shapes, Steff’s works are all very decorative crafts.

He can always extract the most important meaning while keeping the form being creative. None of them will be sacrificed for the other.

I like his design of using Type very much because his Type is very easy to be understood. Since I am a speaker of English Second Language, my eyes are very hard to be sensitive enough to quickly understand a lot of the Type-design, but Steff’s works are very friendly to me because they are so direct and powerful.

I like Steff very much, his graphic design is one of my pursuits, that perfectly merges the thoughts together with decorative shapes.