Project 4: Cross Platform Solutions for GDC

Currently, GDC faces the challenge of getting students involved with their membership. Because of the lack of proper communication, students don’t see the value of GDC which results with the majority of students missing out on the benefits that GDC offers.

With keeping that issue in mind, our goal (for Sara Lilley and I) for this project was to positively change students’ perception of GDC.

A solution Sarah Lilley and I came up with was to create a nation-wide student trivia night competition based on graphic design knowledge and using a game system like kahoot. In urban areas such as Vancouver and Toronto, a local agency would host the event at a local bar/restaurant where students would get the opportunity to meet other students while in rural areas, students would be able to form their own teams and play through the app. Whether students decide to go to the hosted event or play in the comfort of their own space, they would all be connected through the online game. This event would also allow non-GDC members to play (as long they have 1 GDC member on their team) which would open up the opportunity for them to learn about GDC and understand the value of becoming a member.

Local Event Poster

Our collateral pieces were a poster for print, an event page on the GDC website and an Instagram post. We wanted to create something that was fun and eye catching which is why we decided on a photo collage poster. The combination of photography and graphic overlays really pushes the idea of graphic design. We chose to use foxes because they’re known for their wit and we specifically chose an image of them fighting in order to portray a friendly competition.

Instagram post

The event would be beneficial because students would be able to meet and socialize with other design students, keep their design knowledge fresh and make them feel like they’re part of a community.

I would give our work an 8/10 because I believe we created fun and interesting pieces that would encourage students to attend this event. Throughout this project, Sara Lilley and I worked well together to create the moodboard and create a direction for our idea. I was in charge of the poster and Instagram post.

Leave a Reply

Your email address will not be published. Required fields are marked *