This is the final phase of this project, for these weeks I’ve been working with my mentor which I think it’s a nice chance for me to have some professional feedback from the people in the industry and I have a nice time working with my mentor. She provides me with a lot of helpful feedback and helps me think more industrially. I think the most challenge for this project is finding imaginative mockups and the timeline which is a bit short so I can’t finish all the designs I have. Also, I found that it’s easier to choose typefaces after I have done with the illustrations, as I think typefaces are based on the style I have and illustrations are determinating the personalities. For the rest of my time, I will keep working on the packaging designs and add a logo with brand guide and a website design for online store.

In the past few weeks, my mentor and I reviewed the Moodboards, sketches and packaging design idea for my brand-Flora and decided to do a set of packaging design that is seasonal flower flavoured (cheery blossom), including In the past few weeks, my mentor and I reviewed the Moodboards, sketches and packaging design ideas for my brand Flora and decided to do a set of packaging designs that is seasonal flower flavoured (cherry blossom), including an eyeshadow palette, lipstick and a mailbox for online purchasing. I initially was thinking of doing one more packaging design for the set which is the bb cushion foundation. However, my mentor thought we have a tight timeline and suggested I put more time on my main product which is an eyeshadow palette design and can add more or edit it during the summer. I think it’s nice to work with my mentor who provides a lot of useful websites and suggestions for me and helps me with the timeline. I think the most rewarding is thinking widely and industrially which sometimes some ideas are hard to succeed in and over budget. The most challenging thing I found is finding a suite mockup for my designs, take the bb cushion foundation as a sample, we couldn’t find one without the need to purchase it or it’s the wrong format.

Brief, research, Moodboards, sketches

During week 9, I was working on the brief and research, I shared my works with my mentor and I found that I’m not really thinking in deep and asked myself a lot of questions like, is it possible to make it? What materials I will use? What kind of price range do I want to set with, is it still possible with my original design? I’m also thanking my mentor who helps me a lot with my writing. In week 10, we start to look at Moodboards of competitors, colour palettes, logos, typefaces, illustration styles and packaging designs. My mentor gave lots of useful suggestions for my directions and got some little changes. In the next week, we started to look at some sketches of illustrations and layouts, including the final Moodboards for the products (sizes, materials, colour palettes and mockups), I have a hard time finding a mockup that looks exactly I imagined for one of my products and since our time is tight, my mentor suggested me to do the bb cushion foundation later and mainly focused on the lipstick, eyeshadow palette and mailbox design. I think it’s interesting to work with my mentor and I learned a lot from her.

For this week, we are choosing one out of three logos we did last week and I finally choose the one with the flower element as I think it can show more my personality when people first look at it. The other two are more minimal, simple and not too special for a personal style logo.

The two “S” are combined together and formed a flower shape which I replace for my first letter “S” and I found a curvy and elegant typeface to match the flower. I was thinking of using all capital letters at the very beginning but it seems like nothing surprised the reader so I use lower letters for the remaining words and I found the “s” and “y” look fun.

Here’s my final logo:

In week 3 and 4, I’ve explored my own logo and start with a mind map of thinking about my first and initial name, included the meaning of my name, what my hobbies are, my personalities, styles, keywords form first week and workplace. After that, I came up with using whether my first name or first and last name for my logo and I decided my target audience will be packaging design, illustration and film professional people or studio. I like mind mapping as it helps me list down ideas in my head in a clean and organized way.

Then, I started to sketch my 200 possible logos. I came up with lots of styles and ideas of playing the types and I got some nice feedbacks for my first 100 sketches. After the discussion, I decided to choose whether only types or combination with flowers and types and finished with the left 100 sketches. I think it’s quite interesting to look at the processing of how my logo has been created.

Moodboard and brief

This week I was finding all those photos online to create my moodboard and start writing my brief. It is quite interesting that I start to look back of my past designs and I found that I’ve changed a lot from the first year. I found that my style has always been changing. It is also pretty hard to find just a few photos to define myself.

I’ve finally combine all those styles together and get minimal, clean, colourful, peaceful and elegant for my style. It’s also quite interesting to write my own brief as we used to follow all the briefs provided by our professors and it is challenging to really think of what I want to do and write a clean brief.

Anyway, I am pretty exciting for the following steps and work with mentor. I was thinking about to design a cosmetic packaging or something about animate as that’s my hobby and I want to create something about me.

Personal branding research

I found this research quite interesting, before that I’ve never think of what my career will be after 5 to 10 years. Since for the COVID, we work remotely and don’t know how long it will last for and it did affect our lifestyle.

At the very beginning of this research, it took me a few hours to really think of myself and what my strengthen and weakness are and what makes me so unique. It’s quite wired to talking about myself as it’s kind of formal introduction.

The instruction was clear and leading me to find myself and sales me as a product. The whole project took me 2 days to complete, day 1 for reknowing myself and day 2 for working on the self intro paragraph. It’s kind of a little challenge to me when phrasing the 5 keywords that should be appropriate for me. In conclusion, I’m excited for the next step of this project.