Paula Scher reconfigured the design world with only knowing the essentials, knowing how to illustrate her concepts using typography. She is known to have given corporate identities to many big companies such as CNN, Citi Bank, and Tiffany & Co. Paula now sits as the first female Principal of Pentagram, since 1991.
Paula’s portfolio stretches into different design genres, from corporate logo design, packaging, and her album covers, which used to produce on average 150 album covers a year. Paula married her design “crush” Seymour Chwast who also is a partner at Pentagram. But their work history dates back to when Paula was first working at CBS and Atlantic Records, collaborating on Dan Hartman’s 1978 Instant Replay album cover.
Although she said that she is not the best illustrator out there, it is not a doubt that Paula Scher’s 40-year career has been anything but mediocre.
Sources:
http://paulastribute.weebly.com/1974-1983-cbsatlantic-records.html