April Greiman was one of the first graphic designers to push the limitations of the computer in the late 1970s.
Graduating with an undergraduate degree from Kansas City Art Institute, April found herself moving to Switzerland for additional learning, attending Basel School of Design, where she was mentored by Armin Hofmann and Wolfgang Weingart. Armin and Wolfgang exposed April to the International Style movement and later the “New Wave” which she associates her art style as. Things that seemed like a disadvantage such as pixelation and other digitization “errors”, April was able to integrate them as part of the design in her work.
A few key elements you can commonly find in most of April’s works is that she tends to make her subjects floating in mid air on different angles, while accompanied by different typefaces.
April’s body of work is overall enjoyable to look at. The use of colour, photography, font variation and perspective puts viewers through a new experience every time it is encountered with. What I have pulled out from April’s work is that putting thought and intention into your work does not have to be boring, thus why she is a quintessential member of the “New Wave” movement.
Sources:
https://www.aiga.org/medalist-aprilgreiman