For the cross-platform project, I was tasked with revamping GDC’s National Instagram page. GDC struggled with getting people to engage with their National Instagram page due to a sparse amount of posts and little to no use of the “Instagram Stories” feature. The overall look and feel of the page also did not effectively reflect their brand.

For the cross-platform project, I was tasked with revamping GDC’s National Instagram page. GDC struggled with getting people to engage with their National Instagram page due to a sparse amount of posts and little to no use of the “Instagram Stories” feature. The overall look and feel of the page also did not effectively reflect their brand.

I created Instagram post templates for initiatives that would engage young designers and promote GDC’s values.

This consisted of posts that feature:

• Canadian designers (CGD)
• Design/Visual trends
• Examples of great design for inspiration
• A contest to directly engage students and provide incentive to follow GDC

I also wanted to make use of the Instagram stories and highlights sections and created:

• A professional looking template for posts related to:
  • Industry
  • Teachers
  • Established designers
• A trendy looking template for posts related to:
  • Students
  • Fun announcements
  • A younger demographic

If I were to evaluate myself on this project I would give myself a 7/10. This is because while I managed to create templates for the posts, I could have pushed it further. I felt as though I played it too safe and could have added more of a fun look and feel. I also felt as though the way I presented my work did not show the full extent of my work and I could have mocked it up in a more effective manner.