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IDES 142

Postmodernism in Europe

Ettore Sottsass Born in 1917, Ettore Sottsass was a postmodernist architect and designer, as well as a co-founder of the Memphis Group, a furniture design collective. Originally from Austria, Sottsass moved to Italy with his family to study architecture. He opened his own architecture and design studio after World War II. During that time, he […]

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IDES 142

Supergraphics Innovator

Blog post 3 – Paula Scher Paula Scher is one of the most influential female graphic designers in the world. She is the first female principal of the design firm Pentagram and is known for her striking typography and layouts. Scher defies traditional desires for ‘clean’ design by merging her work with fine art and […]

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IDES 142

1960s Psychedelia

Wes Wilson 1937-2020 Wes Wilson is undoubtedly the king of psychedelic design – and is the one that created it. Born in Sacramento, California in 1937, Wilson invented the style that now defines the psychedelic era and peace movement of the 1960s. His famous designs, characterized by clashing colours and letters that melt into each […]

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IDES 142

Advertising Art Directors

Herb Lubalin (1918-1981) “You can do a good ad without good typography, but you can’t do a great ad without good typography.” – Herb Lubalin Herb Lubalin was only one of America’s greatest advertising art directors, he was also a graphic and typeface designer. Best known for creating the typeface Avant Garde, Lubalin also was […]