Adolphe Jean-Marie Mouron, aka A.M Cassandre, was born on the 24th of January 1901, in Kharkov, Ukraine.
I chose to write about Cassandre because during the survey presentations in class I enjoyed looking at his posters and artwork. They stood out to me and I would like to put them together and adore his complex yet simplistic style.
To sustain himself, he found and capitalized on the popularity of advertising posters, which were all the rage in Paris in the late 1910s. He was allowed to work at a printing firm in Paris, where he began signing his artworks, mainly posters, signed as “Cassandre.”
By 1922, he was able to open his art studio and create even more posters in his distinct style, which was influenced by cubism and surrealism. One of his most well-known works “Au Bucheron,” was a poster designed for a cabinet builder. It was then printed in a huge size in many “Compagnie Internationale des Wagons-Lits” copies and distributed across Paris.
His early style combined stylized curves and geometric motifs from Art Nouveau with a hint of sleekness and elegance.
His outstanding works for the “Compagnie Internationale des Wagons-Lits” and “Dubonnet” wine companies were among the first posters designed to be seen and understood from moving vehicles. He was the one who came up with the notion of the Serial Poster, which is a series of posters that delivers an entire engaging topic in fast succession.
A.M Cassandre was a highly inventive painter. I admired how he was able to demonstrate sleek, classical, and attractive art deco posters.
A.M Cassandre’s designs did not only affect Art Deco but also commercial art. He created memorable travel posters for the well-known travel firms, he also focused on exploring new styles and methods outside of poster arts Like typography. He designed various typeface types through his firm like the one below.
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