GDC is a non-profit organization that has much to offer for its members. They are a great resource to provide students with scholarships and mentorship opportunities. However, GDC has been struggling to communicate their values to the young adult/student audience. Our group decided to approach this issue by creating a guerrilla campaign that would remind students of the GDC in an engaging way while educating the audience about design fundamentals in a classroom game format.

We have developed an event similar to a “spirit week” that would take place twice per semester and would inform students about the GDC and further design news. To make this experience more memorable for the students, games would be played at the break between the lecture given by the student ambassador. These games would be based on already existing games but have a design spin to them. These games would be more familiar and easier to play for everyone without complicated rules. After the game, the student ambassador would collect all of the participant’s names that could then be entered for a draw to win a grand prize. This draw would be happening during the summer semester.

Since the games reflect on the fundamental design principles we decided to name the overall event “flashback”. Because of that, my group decided to go with the theme of 80s/90s retro design to tie the concept together as well as make the imagery visually appealing and trendy. The games would be quick and classroom environment efficient. The student Ambassador would be responsible for preparing the games which are available as a simple PDF print out. By incorporating games into the info sessions it would keep the event more memorable and interactive. The fun aspect of the event also makes the GDC more approachable for the student audience.

Our group has distributed the time and task evenly. We also made sure to finish everything on time and kept in touch during and outside of school time. I really enjoyed collaborating with my classmates and I am very pleased with the content we have produced. I would surly give my group a 10/10 evaluation.

I tried to be as involved as possible with this project and have participated in the ideation process, development of the visuals to explain the games and make them more engaging as well as organizing the first presentation to class for critique which we had since improved upon. I believe I did the best I could with this project and I would give myself a 9/10 evaluation.