Reudi Baur (b.1956)
French-Swiss designer, Reudi Baur was born on March 5, 1956, near the beginning of the late 20th-century Postmodernism movement. Spending his early years in the city of Paris, Baur later moved to Zurich, Switzerland to study graphic design, studying under Michael Baviera with Lars Müller as a classmate.
Baur eventually graduated in 1979, returning to France to begin his design career, partaking in cultural projects by developing concepts for museums, including the curation of design exhibitions for clients such as the Project Gallery. He later expanded his reach to Parisian art institutions such as the Pompidou Center, where he designed its facility navigation system.
Baur’s work is heavily focused on architecture and urban development, whereas his body of work involving brand identity merged the two disciplines together to form a new branch of design. Personally, Reudi prefers developing a recognizable and appealing visual language for his clients’ audiences.
Reudi later formed the Intégral design firm alongside Pippi Lionni and Philippe Delis in 1989, with present-day branches in Paris, Zurich and Berlin. It was also after the creation of these studios where Baur noticed a change in attitude in his clients, who became more analytical and meticulous towards proposed design solutions.
WORKS CITED
- Baur, Ruedi. “SHORT BIOGRAPHY.” Ruedi Et Vera Baur, Ruedi Et Vera Baur, ruedi-baur.eu/en/biography/short-biography.html.
- Butler, Andy. “Interview with Graphic Designer Ruedi Baur.” Designboom, 25 Mar. 2014, www.designboom.com/design/interview-ruedi-baur-03-24-2014/.