Hulse and Durrell
I wasn’t exposed to mainstream graphic design as a kid, but once I migrated to Canada I was greeted by the beautiful designs of the 2010 Winter Olympics throughout Vancouver. Since then I always admired its art direction- made possible by multiple designers including the likes of ‘Hulse and Durrell’.
This design studio consists of Ben Hulse and Greg Durrell, who share interests in sports and design. They believe that opportunity is brought by complexity and their aim is to develop impactful design solutions for their clients. The studio has worked with sports brands such as the redesigned Canadian Olympic Team.
Hulse and Durrell began working together in 2007 remotely in cafes, all while collaborating with clients worldwide. They later worked with the design team of the Vancouver 2010 Olympic & Paralympic Games. This eventually resulted in the graphically-striking identity of the games.
Hulse and Durrell’s favourite moments while working on the project revolved around the torch relay and the Olympic torch. Greg Durrell proudly remembers being allowed to be a torchbearer after following the torch relay in late 2009 as a documentary photographer, while Ben Hulse favoured their contributions to the design of the torch used in those relays.
WORKS CITED
- Halse and Durrell Design Ltd. “Info.” Hulse & Durrell, Halse and Durrell Design Ltd., 2020, hulsedurrell.com/Info.
- Clarke, Ian. “Ben Hulse & Greg Durrell.” HeyThere, Ianclarke.ca, 2020, heythere.ca/interview/hulse-durrell/.
- “Filmmakers.” Design Canada, designcanada.com/filmmakers.
Images obtained from
- https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_swimming_canada_by_hulse_durrell.php
- http://heythere.ca/20interview/hulse-durrell/
- https://natedsanders.com/blog/2019/09/2010-olympics-torch-vancouver/