3 Logo Concepts
The logo concepts I’ve chosen to polish all represent different parts of myself that I feel have well emanated my person. With the first logo, it takes my initials to create an icon that is reminiscent of a character of my Chinese name, showcasing the collaboration I have between my nationality and ethnicity. It gives a soothing look through neat hand-drawn lines which I feel well represents my design. The second concept uses a version of my initial, ELIN, as the base. Since the letters are made of straight lines, it already refers to the usual geometric style that I enjoy playing with. This concept has been split into two versions, one with a box that emphasizes the geometric-ness while the other relies more on the overall shape of the letters to create a “box”. The third concept then uses an abstract shape loosely using my initials to display the quirky fun-loving side of my personality, able to be used as a pattern that is versatile and interesting.
Reflection
Self-branding as I’ve found is a very complicated and difficult process. It’s difficult to sum up an entire person into one logo and more often than not, I find myself having to sacrifice or neglect parts of myself that don’t make it into the logo. It really directs you on thinking about what qualities you want to prioritize and let other people know and is a pretty thorough self-reflection of yourself, I find. Sketching out hundreds of logo ideas was great in terms of trying to cover as many bases of yourself, but I also found that it makes me feel very confused in terms of who I am as if there are dissected parts of myself on the page and I’m forced to choose just one. Overall, it was a great experience and I can definitely see myself continuing to improve upon my final logo (no matter which one I choose) as I continue to navigate through life and discover new parts of myself.