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Visual Research I

This poster was created by Illustrator and Graphic Designer Josh Hayes. The poster displays the use of geometric shapes that are differentiated by value and tone. Shape is the strongest element as it adds structure and intrigue to the poster.
‘Step Into Your place’ is a 1915 first world war propaganda poster that executed the element of scale. The poster calls to action all men of varying occupations and classes to join the fight. As the line-up of men moves farther away, their outfits change, turning to soldiers and shrink in proportion. This showcases depth and physical scale within the poster.
Created by Saul Bass for the movie Vertigo, this poster emphasizes a feeling of unsteadiness or vertigo with its use of curved lines that draws your eyes to the figures. Line is the strongest element as it creates shape, structure, and a mood that ties back to the movie.

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