Month: January 2020

I found this process harder than I expected. I started with ideating not looking at any references from the internet. I also sketched in several different spots to hopefully get inspired. Such as outside in a park, indoors in a coffee shop and in my bedroom. I was determined to come up with my brand name for myself however I will keep ideating to do so, and explore more iconography and contrasting concepts. I would like to combine a gorgeous typeface full of personality with some illustration on my business card. Hopefully, communicating my passion for nature (keeping it organic) and love for glitter. (color and personality)

During the mood board process, I found it difficult to distill down what inspired me because there are so many infinite possibilities, specifically the sight, typography and illustration mood boards.

I found it interesting doing the five senses because I realized by understanding myself better I can reflect what I know about myself in my brand identity. It was a great exercise because now I feel more knowledgable about my interests and likes or dislikes. I will attempt to take certain elements from my mood boards and come up with different ideas to incorporate them into my logo to make it more successful.

I learned that I personality like being out in nature however I have a thing for colorful glittery things. I found that I would like to work in an environment that combines both of these things. I want to emphasize my personality through color and also show that I value the environment and am not afraid to play outside.