Month: February 2020

After we did the second round of 100 logo ideas we moved onto the next stage of choosing the top three best logos that have potential. I had 5 concepts that I could have gone with but narrowed it down to three. The first logo contains my name and character, which represents a typeface with personality and a playful nostalgic approach. In addition, my second concept was an “S” with two hands on either side which represents my welcoming and friendly side. Eager to meet people and can talk about business when need be. Lastly, the third concept is an illustration of my head and inside are my thoughts and ideas. This logo could be versatile with what elements can go inside my brain. All these logos have the potential for animation, the last maybe having the most. Now I am at the stage of deciding on the final. I really do like the sticker/label approach that the first one has. If I can somehow combine this feeling or theme with the second or third I think I would be satisfied with the result.

Below is the typeface I want to use for my logo.

Creating the second batch of logos was harder than the first round. I also felt like I wasn’t the same creative workspace as I was before. In the first round I was moving around a lot in different spaces but this time I was mostly inside my home. I was still very fixated on coming up with a unique logo name but eventually decided to focus more on the logo itself and less about the name. I worked on looking more into my name and the wordmark it makes. As well I looked into my Swedish heritage and explored patterns and shapes that could be used for my logo. I knew I wanted to include a typeface with a lot of personalities and an icon that would look cartoonish. I believe this process was infinite for coming up with ideas, and I almost wished the process went on longer. Designing a logo for yourself is much harder than I thought because you almost have to look at yourself from above and ask yourself is this “Sarah” am I representing her to the best ability I can? I did enjoy the process even though it was difficult.