Creating the second batch of logos was harder than the first round. I also felt like I wasn’t the same creative workspace as I was before. In the first round I was moving around a lot in different spaces but this time I was mostly inside my home. I was still very fixated on coming up with a unique logo name but eventually decided to focus more on the logo itself and less about the name. I worked on looking more into my name and the wordmark it makes. As well I looked into my Swedish heritage and explored patterns and shapes that could be used for my logo. I knew I wanted to include a typeface with a lot of personalities and an icon that would look cartoonish. I believe this process was infinite for coming up with ideas, and I almost wished the process went on longer. Designing a logo for yourself is much harder than I thought because you almost have to look at yourself from above and ask yourself is this “Sarah” am I representing her to the best ability I can? I did enjoy the process even though it was difficult.
