Sisy Wong

For the survey 6 project, I was assigned to be a designer of the typeface and I did a regular spread on it. At the very beginning, I decided to work on the Akzidenz- Grotesk typeface and did some research on that. I found out that Akzidenz-Grotesk typeface was created by a typeface company called Berthold and it owns the publishment of that. The Berthold was a company that published a lot of high-quality classic typefaces, such as Formata, AG Book, Imago and corporate ASE were all its typefaces. For the poster, I would like to present it in a newspaper format as it is a part of the printing technique and it’s related to typefaces. I would give me a grade B- as the image of the Chinese metal is not related to Akzidenz-Grotesk and maybe can work more on the bottom left corner. Also, there are not enough words in the poster, maybe I can tell more about who or where this kind of typeface has been used.