Blog 1: Advertising Art Director

Sisy Wong

In week 3, we discovered the New York school. Leo Lionni was the one who inspired me. He was an author and illustrator of children’s book. He was an art director for advertising agencies, then for the “Fortune” magazine.

Press the Button, from the Early Series

This is a photo montage with gouache on paperboard piece. Also, this is one of my favourite piece of Leo Lionni. I like the way he organized and combine multiple photos which gave a strong message of stopping the war.

Fortune Magazine cover
Fortune Magazine cover

One of Leo Lionni’s biggest clients was Fortune magazine. He loved using bauhaus style which gave lots of geometry shapes, texture and bold colours.

“A Color of His Own” was one of his famous children’s book illustrations. His illustrations were colourful and the subject always catches my eye. It’s a children’s book about chameleon distressed that he doesn’t have a color of his own like other animals. He cannot move around without changing colour. Then he finds another chameleon, they travel together and set off on a new life of adventure.

I really like his illustrations on children’s book as they are all simple, full of color with joy and energy.

Sources: https://www.penguinrandomhouse.ca/books/101927/its-mine-by-leo-lionni/9780679880844

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