Citystudio client campaign

Sisy W, Terence Z, Marco M

“CityStudio North Vancouver is an experimentation and innovation hub for the City of North Vancouver where municipal staff and partners collaborate with Capilano University students and faculty to create projects that make North Vancouver a more vibrant, sustainable and healthy city”.

For this project, our client is VVFD North Vancouver Fire Department. We are going to design a series of ads that will change young people’s habits of causing fire, raising awareness and educating them about the dangers of leaving their doors open in the case of a fire.

After we met with our client, we decided to design a series of print posters about “Closed doors” and “Smolke alarm” that will show up on social media like Instagram, Twitter, Facebook, etc. Our audience is people between 16-25. Then we started to do research on the possible slogans for the posters and we came up with our top 4: “____ isn’t the only thing you need to worry about!”, “Close before you doze”, “It’s a lot easier for firefighters if you check the smoke alarm regularly.” and “Smoke alarms will save your life, only if it’s working.”. After that, we made some sketches and reference images for our second meeting with our client.

Finally, we decided to work on “Closed doors”. Terence did illustrations for the posters, Marco worked on the types on the posters and I was working on the mockups and moodboards for the project, we helped each other if we have problems, everyone is doing a great job and the outcome of posters are satisfying.

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