Category Archives: 244

Citystudio client campaign

Sisy W, Terence Z, Marco M

“CityStudio North Vancouver is an experimentation and innovation hub for the City of North Vancouver where municipal staff and partners collaborate with Capilano University students and faculty to create projects that make North Vancouver a more vibrant, sustainable and healthy city”.

For this project, our client is VVFD North Vancouver Fire Department. We are going to design a series of ads that will change young people’s habits of causing fire, raising awareness and educating them about the dangers of leaving their doors open in the case of a fire.

After we met with our client, we decided to design a series of print posters about “Closed doors” and “Smolke alarm” that will show up on social media like Instagram, Twitter, Facebook, etc. Our audience is people between 16-25. Then we started to do research on the possible slogans for the posters and we came up with our top 4: “____ isn’t the only thing you need to worry about!”, “Close before you doze”, “It’s a lot easier for firefighters if you check the smoke alarm regularly.” and “Smoke alarms will save your life, only if it’s working.”. After that, we made some sketches and reference images for our second meeting with our client.

Finally, we decided to work on “Closed doors”. Terence did illustrations for the posters, Marco worked on the types on the posters and I was working on the mockups and moodboards for the project, we helped each other if we have problems, everyone is doing a great job and the outcome of posters are satisfying.

68 research and strategies

Sisy W, Terence Z, Marco M

“We call upon the federal government, in collaboration with Aboriginal peoples, and the Canadian Museums Association to mark the 150th anniversary of Canadian Confederation in 2017 by establishing a dedicated national funding program for commemoration projects on the theme of reconciliation.”

For this project, we were choosing one of the action 68 to work on as our title. The problem with Call to Action 68 is that the federal government has not fulfilled any of the prescribed quotas, which has weakened the importance of controlling funds in indigenous communities and has not even consulted with the people in the first place. It is very important to save this problem. Since Canada’s National Day is a time of celebration, and the relationship between the government and the Indigenous people has broken down, the people acknowledge that Canada’s National Day is not a major event worthy of real celebration and urgently needs reconciliation. Our goal is to resolve these grievances so that the future of Canada Day can be an act of respect and reconciliation.

In this project, we included history, awareness, ties and celebrations. We have considered the use of posters or advertisements, museum exhibits, street marketing, distribution of brochures, handouts, items such as souvenirs, storybooks, and even the use of food and drink to achieve our goals. We hope to build on our solid foundation and take advantage of our retrospective and explorable medium to address this particular topic. However, we must be absolutely careful about the inadvertent appropriation of aspects and ensure that the credibility and informativeness of our limited references are carefully checked.

After we made our project and design statements, we started to make our idea moodboards. After we decided which 3 poster ideas we go with, three of us were making our own three posters and decided to go with Marco’s series. All three of us did cooperate well and the outcome was turning good.

94 Calls Action

Me, Marco Mo and Terence as a group we chose the number 68 action, it’s about doing an exhibition about Aboriginal people as a reconciliation to mark the 150th anniversary of Canadian Confederation in 2017.

Below here are what we think we can do for the exhibition:

  • Exhibit of what Canada 150 could’ve been
  • Aboriginal peoples’ history and culture
  • Exhibit of aboriginals culture to educate the mistake from the past
  • Orange Shirt Day
    • Graphic novel
    • Board game to empathize with the suffering
  • Souvenirs about Aboriginals’ culture
  • Educational handouts
    • Storybooks
    • Brochure
    • fliers
  • Legends and myths
  • Exhibition of items with large impact from modern indeginous people
    • Books, toys, appliances, inventions

We hope this exhibition can help people recognize the history and culture of Aboriginal people and give them an identity on Canada Day which also as apologize for the pass mistake.

resources: https://newsinteractives.cbc.ca/longform-single/beyond-94?&cta=68

https://www.cbc.ca/radio/thecurrent/the-current-for-march-16-2017-1.4026463/what-does-canada-150-mean-for-indigenous-communities-1.4027484