Tiffany Zhong

Gestalt Principle: Figure/Ground
This logo cleverly depicts a fountain pen nib as well as a spoon.

Rationale

My spread aims to capture my preferred aesthetic-rustic yet organized. I incorporated collage-y elements of ink and watercolour—two of my favourite mediums. I kept the colour palette simple with just black, white, and green—something I often do in my work to not overcomplicate a project. You’ll hardly ever find edges that are perfectly straight in my handmade work. I go more by my brain’s intuitive ruler (if that’s a thing). Though the layout is, for the most part, organized, I love when “mistakes” show through in the rough edges, crooked lines, and subtle colour variations. This all parallels who I am as a person—put-together on the surface, but if you look a bit closer, quite wonky. I decorated with a bit of my collection of dried and press foliage which kept in line with the green and it adds a personal touch. I tend to look to nature for inspiration and I think it adds dimensionality to the entire piece.

Grade

I would give myself a 7 on this project. I think I captured who I am stylistically and I enjoyed how I did my name and the location timeline. I could’ve planned out the write-ups a bit more. Copywriting about yourself is much harder than expected. It’s hard to convey your essence in short answers. I also could have been more thoughtful and creative with a theme. It ended up being quite simple and just a project that ticked off the surface-level boxes.