Alvogen, a global, privately owned pharmaceutical company, partnered with the Icelandic advertising agency, Kontor Reykjavík, and Israeli artist, Noma Bar, to create eye-catching posters for their over-the-counter medications. Due to strict advertising regulations, the ads were unable to state details of medications through text, so the designers focused on imagery. The expression of ailment, and subsequent relief, is flawlessly communicated on each poster through the use of recognizable shapes.