Supergraphics innovator
Willi Kunz was born in Switzerland (1943) and moved to America in 1970. In New York City, he found work at Ansapch, Grossman & Portugal, a corporate identity consultancy agency. His success in establishing a branding programme for the Merit fuel station franchise company helped establish his credentials, and he subsequently established an independent design studio that is still in operation today. Despite being steeped in the Swiss typographic style from an early age, he broke out from its more formal requirements and exposed himself to what he called “creative exploration.”
Kunz was essential in introducing new ideas in Swiss typography and design to the United States.
Some of his works below demonstrate how He employed a more instinctive approach to structure and composition rather than the standard grids of the past.
Works cited: