So far my mentorship project has gone well. There have been some changes to my brief since it was written but the heart of it is all there. My research has been pretty informal. I looked at what makes people connect to nature, and different ways to connect and ideated around it in my sketchbook.

One thing I have learned is the process that makes sense for me. Originally I had written scripts and done moodboards before I had done a lot of ideation. But when my ideas changed (because of changes in my brief) it meant I had to redo the scripts and moodboards to fit the new idea and tone of voice. I think it’s slightly different than how it would be done in agency since usually the client supplies the script. Or at least at my mentor’s workplace. So that is one thing that I’m interested to be a part of in a real workplace and to be a part of the real process, rather than my own.

So far it has been great, I can’t wait to see where it all goes!