Annika McFarlane

Full of IDEAS

Mentorship Phase 4 & 5

I combined these phases because my mentor had a big family crisis and I couldn’t meet with him for 2 weeks. I knew he was dealing with a lot so I decided to use our short final meeting to show… Continue Reading →

Mentorship Phase 3

This phase was huge in terms of work. This is the phase where storyboards were created, then refined into styleframes which doesn’t sound like a lot, but it was a lot. One thing I learned about storyboards is you want… Continue Reading →

Phase 2: Mentorship

This was the phase where we got down and dirty. Originally, my brief hinted at more of an earnest and reflective voice and the concepts were also quieter because of it. The more we worked on it, we felt that… Continue Reading →

Phase 1: Mentorship

So far my mentorship project has gone well. There have been some changes to my brief since it was written but the heart of it is all there. My research has been pretty informal. I looked at what makes people… Continue Reading →

Final Logo Thoughts

My final logo uses my initials abstracted to a zigzag. Paired with illustrations it can create a whole bunch of visual metaphors. I chose this as my final logo because it shows off my personality and strengths. The illustrations show… Continue Reading →

320 Personal Logo Development

It was really interesting developing my own logo. Throughout the ideation process it really highlighted what kind of graphic devices or illustration I feel fits who I am. I think I have had the most fun designing this logo than… Continue Reading →

320 Personal Branding

So far personal branding has been HARD. I like to think I’m a person who knows myself, but maybe it’s something about third year and genuinely beginning to prepare for the finish line that fills me with complete self-doubt. Thinking… Continue Reading →

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