Going into the second round of logos was tougher than I had expected. I definitely felt I had more ideas going into the first round of logos but with the second round, it felt like I began to move further away from what was representative of myself. To get more ideas, I went back to my mind map and started exploring other routes such as cultural elements. While it would’ve been interesting to create a logo using Salvadorean artwork or iconography, after a couple of rounds, nothing really stuck.

By this time, however, I knew I wanted to use a shortened version of my name to either S, SA, or Sofia which made it possible to explore more options in a shorter span of time.

I was nervous going in for critique for this second round of logos because I didn’t feel strongly for any particular way but fortunately getting feedback really helped the process propel forward.