At the very end of this self-branding journey, I chose to go with the third logo, the “Mech hero”. Because it showcases my abilities through the logo itself and achieves what I wanted when I first thought about designing a logo for myself. The aesthetics of my interests are present, it shows that I can illustrate and combine things for a new solution, and I now have a mascot of which I still need to design the lower body, but a mascot character nonetheless. I also love the aesthetic it has, comparing it to logos I appreciate and enjoy.

I’d say that I’m satisfied enough with this logo because I would love to use all the logos I designed. Each one brings something different to showcase and feels like they could all be seen being used. 

As a final grade, I’d give myself a 9/10 and justify this with how much thinking I put into it all. Although there were moments wherein I confused myself, I believe that trudging through it all ended up with 3 logos that are 100% authentic to me. The final redesigns of the logos took everything that everyone said and kept it secondary to how I really felt about it. So I boiled the critiques down to what I believe was meant and rebuilt the logos until I was happy with them and their applications.

Mind Map & 200 Sketches

Throughout the process of building a logo for my brand, I found that taking an introspective of what I do is much easier than trying to figure out my aesthetics. For example, when I take a look at my hobbies I sometimes wondered if I did it enough to consider it a part of my brand. What really helped me along in this princess was asking friends to take a look at my web map and sketching some logos with aesthetics that they see in me. It also really helped by talking to them and just having a conversation on what kinds of impressions we all gave each other.

I found it so interesting to try to “stay true to yourself” when normally I don’t think about that.

In ideation, I would give myself a 9 out of 10, ideating for me is fairly easy. Something fun was thinking about the other names to be known because I treated it like being a superhero with another identity. One thing I’d say I lacked a bit in was trying to figure out how to incorporate 50/50 text and imagery/iconography.