Mind Map & 200 Sketches

Throughout the process of building a logo for my brand, I found that taking an introspective of what I do is much easier than trying to figure out my aesthetics. For example, when I take a look at my hobbies I sometimes wondered if I did it enough to consider it a part of my brand. What really helped me along in this princess was asking friends to take a look at my web map and sketching some logos with aesthetics that they see in me. It also really helped by talking to them and just having a conversation on what kinds of impressions we all gave each other.

I found it so interesting to try to “stay true to yourself” when normally I don’t think about that.

In ideation, I would give myself a 9 out of 10, ideating for me is fairly easy. Something fun was thinking about the other names to be known because I treated it like being a superhero with another identity. One thing I’d say I lacked a bit in was trying to figure out how to incorporate 50/50 text and imagery/iconography.