Bea Feitler (1938-1982)
Famous works during her career
Beatriz(Bea) Feitler’s career as a female art director during her time was undoubtedly short but very successful. Her bold, colourful style is all about making good design with impactful messages.
Spread from Harper’s Bazaar, 1966
In her words, “A magazine should flow. … you have to visualize what comes before and after. Good editorial design is all about creating a harmonic flow.” I personally think that these spreads from the Harper’s Bazaar magazine perfectly explains her style and approach when it comes to design. Funky, bold, niche, yet flows beautifully.
Cover design for Ms. Magazine
In 1972, Bea feitler moved on from Harper’s Bazaar and became the art director at Ms. , which was a women’s’ magazine that focused on feminist themes, and this was the perfect chance for her to take on an opportunity that gave her more freedom to express her creativity and thoughts.
Cover design for Ms. Magazine
As her coworker Carl Barile once said, “In one sense, Feitler was always the original feminist,” and you can see how these themes play out in her works while she directed for Ms., the content Bea Feitler created were witty, funny, slightly controversial, and were a voice for women.