When possible, use bullet points to structure your content. Bullet points are often concise and easier to scan.

The goal is to get people to read and absorb your content. Larger fonts help you achieve that goal. Don’t forget that it’ll make things easier on mobile devices. Fonts will be easier to read and links will be bigger and easier to tap. The recommended paragraph font size is 14 – 16 pixels, which is roughly the same size as 12 point text on paper.

Have you ever clicked on link only to discover that it’s just underlined text? It’s confusing and someone might actually try to figure out why it’s not working. When you’re trying to emphasize text, use bold or italic instead.

When too many things are calling for attention, nothing seems to be important. Having a full paragraph of bolded text is the most common mistake. Only bold sparingly to make sure only the important words are emphasized. Example: Capilano University has earned an international reputation for quality teaching, programs and services. We strive to instill the knowledge, skills, motivation and attitudes that will enable our students to become independent thinkers and learners, and to contribute effectively in a rapidly changing world. Capilano University has earned an international reputation for quality teaching, programs and services. We strive to instill the knowledge, skills, motivation and attitudes that will enable our students to become independent thinkers and learners, and to contribute effectively in a rapidly changing world.

Colours can make your website look much more lively, but at what point does it become too many colours? Not only can it become distracting and hard to read, but it may cause issues for people with visual impairments and colour blindness. Instead of using colours to emphasize or categorize text, use headings, bold or italic text, and bullet points instead.

Whenever possible, plan the actual size of the image you need for your website. Over-sized images are very common on the web and are known to cause a number of issues including slow page loading speeds. They’re also responsible for eating up mobile data plans. Have you ever noticed that your data usage jumps up farther than you expect? Large image sizes may be the culprit. You can use free tools like Picmonkey.com or iPiccy.com to resize your images. We recommend images that are less than 100 kb whenever possible. On the example on the right, can you spot the difference between the two images? The top is 60 kb while the bottom is 30 kb.