Design Elements- Visual Research 121

Originally Posted September 22, 2020

Colour Example:

This Art Deco themed poster by Mads Berg uses color very powerfully. In this poster, primary colors such as cyan, magenta, and yellow are paired to create a striking composition. Here, Berg uses an abundance of cyan in the dress and background, but which he contrasts with the orangy peach of the woman’s skin tone to create a striking yet visually appealing piece of artwork.

Shapes Example:

Shapes are skillfully used in this movie poster, designed by Sam Smith. Here, Smith has craftily created the contour of a bull out of many organic shapes, including the profiles of people and the repetition of wave-like forms. Paired with his powerful use of color, this design is very alluring and engages viewers.

Space Example:

In this cover for Linda Coggin’s Book “The Boy With The Tiger’s Heart”, designed by Levente Szabo, space plays a key role. Here, the use of negative space is cleverly used to cut out the form of the tiger while snaking through the form to also give the impression of stripes through the form of trees.

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