Super Graphic designer Paula Scher is known as one of the most influential designers in the world. Born on October 6th, 1948, she had her childhood growing up in Virginia and Philadelphia. She is a contemporary graphic designer with over four decades worth of work, as well as being a graphic designer, she is also a painter and an art educator.
Growing up Paula got encouraged into making hand-printed maps from her father’s device which ensured distortion free aerial photography. Paula went to Tyler School of Art in Pennsylvania for her Bachelor of Fine Arts. She began working professionally as a layout artist for Random house’s children’s book division and later ended up landing in the advertisement and promotion department at CBS Records. She briefly went over to CBS’s competitor Atlantic Records to gain experience before returning to CBS for eight years. Afterwards, she resigned and pursued graphic design, and eventually partnered up with Tyler Koppel to establish a firm named Koppel & Scher. However it did not last as the recession hit the firm and Paula went over to work for Pentagram in 1991 and worked her way up to post of principal.
Paula’s style walks the line between pop culture and fine art. Her work is described as smart, iconic, and accessible. Paula’s work has caused her to gain a huge amount of awards and industry honours. Some of her most notable work includes developing brand identities for clients like The Public Theatre, Cocacola, Museum of Modern Art, and Microsoft.
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