Breakfast at Tiffany’s movie poster
1961
The artist Robert McGinnis created a design that attracts people’s sight directly to the illustration of the main character of the movie, Holly Golightly. He accomplishes this by making her notably larger in size in comparison to the rest of the elements that make up the poster, such as the typography or the other illustration. She even exceeds the colorful “frame”, and this fact gives the illusion that she is way larger. With the management of the different sizes in each of the elements, McGinnis achieves a coherent hierarchy of importance in this piece, making the viewer focus first on the largest element, which would be the most relevant ones, in this case, the main character of the movie, and lastly on the smallest element.