Paula Scher was born in 1948, and grew between Washington DC and Philadelphia.Then, she studied fine arts in Pennsylvania, and obtained her bachelor degree in 1970. She got married and moved to New York city, where she started working for Random House. Later, she worked for CBS records and Atlantic records. In 1984, she founded the company Koppel & Scher, with Terry Koppel. In 1991, she became part of Pentagram.
Her style is characterized for her use of typography, and for having influences from the Russian constructivism. Among her most important works, we can mention her branding projects for Tiffany and co, Windows, Citibank, and for The Public Theater.
Scher has also published a few books, including Make it bigger and MAPS.This last book is a compilation of her designs of more than 39 maps around the world, and I personally find it fascinating, and innovative. I am not specially interested in maps, but I think it is extraordinary the way she achieves aesthetically attractive design while being so busy at the same time and I admire her unique use of typography.
