This logo was designed by Cynda Media Lab for GUND, a North American manufacturer brand of soft toys.
This piece is a good example of the concept of closure, since we can easily identify that there is a head of a teddy bear in the bottom part of the brand’s name, but if we analyze it, we will notice that the “bear” is composed by just three small black items and negative space. Nevertheless, with only these simple elements, our brain can instantly recognize the whole face of the bear with its eyes, nose, and ears, without making any effort.