SofÍa Izquierdo

This logo was designed by Cynda Media Lab for GUND, a North American manufacturer brand of soft toys.
This piece is a good example of the concept of closure, since we can easily identify that there is a head of a teddy bear in the bottom part of the brand’s name, but if we analyze it, we will notice that the “bear” is composed by just three small black items and negative space. Nevertheless, with only these simple elements, our brain can instantly recognize the whole face of the bear with its eyes, nose, and ears, without making any effort.

Yorgos Lanthimos is the designer of these two posters, in which he uses the negative space to produce creative images: on the first one a man hugging a “missing person”, and on the second one a woman doing this same thing. On each poster, we only see a few elements: a head, two hands, and the typography, but no other element is needed, because by using the white space in a clever way, Lanthimos obtains two posters very interesting to see. In addition to that, this makes the viewers of the posters feel intrigued and makes them want to see the film to understand what message is being communicated with this design. With just a few things, he accomplishes a lot, and this is all thanks to using space as a useful tool in the composition of a design.

The artist Robert McGinnis created a design that attracts people’s sight directly to the illustration of the main character of the movie, Holly Golightly. He accomplishes this by making her notably larger in size in comparison to the rest of the elements that make up the poster, such as the typography or the other illustration. She even exceeds the colorful “frame”, and this fact gives the illusion that she is way larger. With the management of the different sizes in each of the elements, McGinnis achieves a coherent hierarchy of importance in this piece, making the viewer focus first on the largest element, which would be the most relevant ones, in this case, the main character of the movie, and lastly on the smallest element.

As in many of Andy Warhol’s pieces, in this printmaking what stands out the most is the use of color. Warhol uses this element as a tool to give an unexpected twist to everyday images, such as his well-known Campbell’s Soup Cans, or in this case, the well-known actress Marilyn Monroe.

This is a very simple image, there are not many elements, or details, or a complex composition, or anything like that. Therefore, if it was not for the flashy colors, this image would go unnoticed as just another of the many Marilyn’s portraits. However, using these bright, uncommon colors, makes this piece look out of the ordinary. This way Warhol manages to turn it into an interesting piece and gets people’s attention with such a simple image.  

My hair is something that represents me a lot, it is what stands out the most of my appearance and is what most people remember, so I wanted to include it as a main subject in my yearbook spread. For this, I thought about drawing myself upside down, using my hair to write on it and to symbolize that I like to see things from a different perspective. I have always liked the contrast purple and green make, and since I decided purple was going to be the main color, I used green as a secondary color, and for not to make it monotonous, I added a few details in other colors. 

I wanted it to create a piece that reflected how I want to show myself, for that reason, I also included tiny items such as stars or a rainbow, to create an atmosphere of magic and fantasy. I wanted it to look fun, lively and convey happiness. I am very interested in calligraphy, typography, and lettering, that is why I chose to write it all by hand. I also think the style of the letters shows a lot of me since they look delicate but animated.

I am satisfied with the result, I would give myself a 8/10 in this assignment since I think I achieved to show my personality and obtain an aesthetic piece. Therefore, I would have liked to do a better job with some of the letters. The whole process of making this piece, from the first sketches to the final result, I spent almost seven hours.