This process, as always, reminded me that ideas are fluid and can change form as you build them out. Additionally, I learned a lot about where my skillsets restrict me with a shorter project, and how to reshape my ambitions to still communicate my goal with less time available.

This process was wonderful in terms of self-reflection and learning to distill myself. Before this project (and course in general) if you asked me to give you a quick pitch about myself I would’ve turned to someone else and asked them to do it for me, purely out of not knowing what things about me people saw as the most forthcoming. Creating “me” laid out in a poster really helped me to articulate what features of myself I feel are most prominent and do me the most justice.

My target audience for the personal ad was leaders of small, passionate agencies and freelance clients looking to do creatively fulfilling collaborations.

For my mood boards, I’d give myself an 8. I feel like I could have found more accurate material for where I’d like to work (but maybe the exact place in my mind doesn’t exist yet and I need to make it when I open an agency when I’m 40…who knows). My design execution/illustration page was a bit of a struggle in the design execution department. My brief centres around being completely unique and not predictable, which limited what I drew from considerably. I wanted to draw more abstract inspiration and come to my own conclusions in the space between those reference points.